{"id":11030,"date":"2019-06-07T11:11:52","date_gmt":"2019-06-07T09:11:52","guid":{"rendered":"https:\/\/exaequo-communication.fr\/?p=11030"},"modified":"2019-06-07T11:59:30","modified_gmt":"2019-06-07T09:59:30","slug":"coupedumondefeminine2019","status":"publish","type":"post","link":"https:\/\/exaequo-communication.fr\/index.php\/2019\/06\/07\/coupedumondefeminine2019\/","title":{"rendered":"La Coupe du Monde de football f\u00e9minine est lanc\u00e9e !"},"content":{"rendered":"[vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb top_padding=\u00a0\u00bb10″ overlay_strength=\u00a0\u00bb0.3″ shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb shape_type=\u00a0\u00bb\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb width=\u00a0\u00bb1\/2″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][vc_gallery type=\u00a0\u00bbflexslider_style\u00a0\u00bb images=\u00a0\u00bb11035,11036,11034,10118,11037,11039″ onclick=\u00a0\u00bblink_no\u00a0\u00bb hover_anim=\u00a0\u00bbfade-out\u00a0\u00bb][\/vc_column][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb width=\u00a0\u00bb1\/2″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][split_line_heading]\n

La Coupe du Monde de football f\u00e9minine est lanc\u00e9e !<\/h3>\n

Du 7 juin au 7 juillet la France \u00e9voluera sur le terrain de ce mondial f\u00e9minin.[\/split_line_heading][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb width=\u00a0\u00bb1\/1″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][vc_column_text]Apr\u00e8s le triomphe des Bleus en 2018, toute la France est pr\u00eate \u00e0 accueillir cette Coupe du Monde f\u00e9minine de la FIFA 2019. La comp\u00e9tition qui d\u00e9bute aujourd’hui \u00e0 Paris avec France – Cor\u00e9e du Sud, aura lieu dans plusieurs villes fran\u00e7aises : Lyon, Montpellier, Grenoble, Le Havre, Nice, Paris, Reims, Rennes et Valenciennes. La Coupe du Monde prendra\u00a0donc place en Normandie et plus particuli\u00e8rement au Havre.<\/p>\n

Dans le cadre de la promotion de l’\u00e9v\u00e9nement, Exaequo a \u00e9t\u00e9 mandat\u00e9 par la Ligue de Football de Normandie pour organiser une tourn\u00e9e promotionnelle en Normandie.<\/p>\n

L’objectif : avertir, informer, attirer le public normand pour cette comp\u00e9tition. Nous avons organis\u00e9 une tourn\u00e9e promotionnelle et mis en place des activations avec les partenaires de l’\u00e9v\u00e9nement dans toute la Normandie de septembre 2018 \u00e0 juin 2019.<\/p>\n

C’est sur des rendez-vous normands incontournables que l’agence a souhait\u00e9 mettre en place un village promotionnel avec des animations et des op\u00e9rations de street marketing : la foire de Caen (150 000 visiteurs), la foire des Andelys (100 000 visiteurs), L’Incendiaire (3800 participants), la foire de Saint-L\u00f4 (40 000 visiteurs), les Docks Vauban, la foire de Rouen (130 000 visiteurs), Mondeville 2 (30 000 visiteurs), l’Amazone (12 000 participants), la Normandy Channel Race et pour finir les Papillons de Nuit (50 000 festivaliers) qui ont lieu ce week-end.<\/p>\n

Pour chaque \u00e9tape un village d’animation a \u00e9t\u00e9 install\u00e9, un espace de jeu, un terrain de football et un podium d’animations, interview, intervention de la mascotte Ettie. Chaque \u00e9tape a \u00e9t\u00e9 adapt\u00e9e selon la configuration sur site, int\u00e9rieur, ext\u00e9rieur, emplacement, afin d’optimiser la visibilit\u00e9 et l’exp\u00e9rience des participants. Un succ\u00e8s populaire et un engouement populaire qui a grandi tout au long de la tourn\u00e9e.<\/p>\n

Allez les Bleues ! Ramenez la coupe \u00e0 la maison !<\/p>\n

 <\/p>\n

Site de la coupe du Monde 2019<\/a><\/p>\n

Site de la Ligue de Football de Normandie<\/a>[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

Mandat\u00e9 par le Ligue de Football de Normandie pour r\u00e9aliser la tourn\u00e9e promotionnelle de la coupe du monde 2019<\/p>\n","protected":false},"author":5,"featured_media":11036,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,177],"tags":[],"class_list":{"0":"post-11030","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-actualites","8":"category-promotionnels"},"yoast_head":"\nLa Coupe du Monde de football f\u00e9minine est lanc\u00e9e ! - Exaequo communication<\/title>\n<meta name=\"description\" content=\"La Coupe du Monde de football f\u00e9minine est lanc\u00e9e ! 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